Roi Bak

Enigma
DISC Type : dci

Group’s Head of Legal [Global] at Ascend Corporation [Ascend Money Group of Companies]

United States

Overview

Roi Bak is the Global Chief Legal Officer for Ascend Money, recognized as Thailands first fintech unicorn. Dual-qualified to practice law in New York and Israel, he has extensive international experience in technology, corporate law, and M&A. He earned a Masters degree from the University of California, Davis.

Originally from Israel and now based in Southeast Asia for many years, Roi has a deep appreciation for diverse cultures. He is passionate about mentoring and developing his legal team, stating that he most enjoys seeing his people grow and contribute directly to the businesss success.

Unique fact: Roi finds the fintech field fascinating and is inspired by enabling people in Southeast Asia to access financial services to improve their lives.

Personality Overview

Fast Follower

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Fintech for Good
He finds it highly rewarding to work in a field that allows millions of people to access financial services, thereby improving their lives.
Mentoring Legal Talent
He has explicitly stated that the most enjoyable part of his job is mentoring his team and watching them grow and succeed within the company.
Global Legal Systems
Dual-qualified in New York and Israel, with legal education in the US, Israel, and Thailand, he advises others to learn about and respect different legal cultures.

Media Appearances

Roi has no verified media appearances

Work History

3-2020
Group’s Head of Legal [Global] at Ascend Corporation [Ascend Money Group of Companies]
6-2018 - 6-2020
International Head of Legal [Regional] at Ascend Corporation [Ascend Money Group of Companies]
2-2018 - 5-2018
Senior Legal Counsel APAC at Bombardier Transportation Signal (Thailand) Ltd.
10-2006 - 1-2018
Senior Counsel at Dej - Udom & Associates Limited
2004 - 2005
Associate Lawyer at Danziger, Klagsbald & Co.

Education

2012 - 2013
Master's Degree from University of California, Davis
2005 - 2006
Master's Degree from Chulalongkorn University

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Mid-senior Designation : Group’s Head of Legal [Global] at Ascend Corporation [Ascend Money Group of Companies]
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Insights For Selling To Roi

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roi is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Roi

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Roi move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Roi take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Roi

Personality Compatibility


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