Roland Peekel
Login to view DISC.Roland Peekel is the General Manager and a savvy Toy Buyer at Snapdoodle Toys, where he leverages extensive experience in retail management, buying, and team coaching. With a Bachelors degree from CIOS, he is responsible for purchasing key categories, including vehicles, outdoor toys, and Playmobil, driving growth and operational excellence.
Outside of his professional life in the toy industry, Roland has a background in high-level athletics, having served as an Assistant Field Hockey Coach at Rutgers University. This experience highlights his passion for coaching and team development. He also follows major industry players like the LEGO Group and Mattel.
He transitioned from coaching university-level field hockey to managing a toy store.
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