Roland Peekel

Cheerleader
DISC Type : Is

General Manager at Snapdoodle Toys

Seattle, Washington, United States

Overview

Roland Peekel is the General Manager and a savvy Toy Buyer at Snapdoodle Toys, where he leverages extensive experience in retail management, buying, and team coaching. With a Bachelors degree from CIOS, he is responsible for purchasing key categories, including vehicles, outdoor toys, and Playmobil, driving growth and operational excellence.

Outside of his professional life in the toy industry, Roland has a background in high-level athletics, having served as an Assistant Field Hockey Coach at Rutgers University. This experience highlights his passion for coaching and team development. He also follows major industry players like the LEGO Group and Mattel.

He transitioned from coaching university-level field hockey to managing a toy store.

Personality Overview

Cheerful

Story-Driven

Listener

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Toy Industry Buying
As a buyer for Snapdoodle Toys, he is responsible for sourcing products in categories like vehicles, outdoor toys, and Playmobil, indicating deep knowledge of market trends.
Retail Management
His role as General Manager involves overseeing daily operations, team performance, recruiting, and ensuring a positive customer experience.
Athletic Coaching
Previously served as an Assistant Field Hockey Coach at Rutgers University, demonstrating a strong background in coaching, team-building, and player development.

Media Appearances

Roland has no verified media appearances

Work History

11-2019
General Manager at Snapdoodle Toys
4-2018
Buyer at Snapdoodle Toys
8-2011 - 7-2017
Assistant Field Hockey Coach at Rutgers University

Education

Bachelor's degree from CIOS

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seattle, Washington, United States Job Level : Senior Designation : General Manager at Snapdoodle Toys
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Insights For Selling To Roland

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roland is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Roland

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Roland move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Roland take some risk or not?

  • It is unlikely that they will take many risks.

You And Roland

Personality Compatibility


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