Roman Affentranger

Questioner
DISC Type : c

Executive Director, Global Head of Products, Data & Digital at Novartis Biomedical Resarch

Basel, Basel, Switzerland

Overview

Roman Affentranger is the Executive Director and Global Head of Products at Novartis Biomedical Research, where he leads digital transformation in R&D. With a Ph. D. in Biochemistry from ETH Zürich, he has extensive experience in scientific informatics, automation, and product management, previously holding leadership roles at Roche.

Roman is passionate about applying technology to solve significant global health challenges. This is highlighted by his key role in the "Scientists Against Malaria" initiative, where he helped establish a collaborative, virtual organization for drug design and discovery. He frequently speaks at industry conferences on digital transformation and R&D.

He was instrumental in the "Scientists Against Malaria" initiative, a collaborative project focused on designing novel antimalarial drug candidates.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital R&D Transformation
His career at Novartis and Roche is focused on aligning technology, data, and scientific insight to accelerate research and development in the life sciences.
Scientific Product Management
He leads global product teams, focusing on building products for scientists that reduce complexity and drive innovation in drug discovery.
Collaborative Drug Discovery
He was a key contributor to the "Scientists Against Malaria" initiative, showcasing a passion for building collaborative platforms to tackle major diseases.

Media Appearances

Roman has no verified media appearances

Work History

7-2025
Executive Director, Global Head of Products, Data & Digital at Novartis Biomedical Resarch
5-2022 - 6-2025
Executive Director, Head of Product Management at Novartis BioMedical Research
11-2019 - 4-2022
Section Head Automation Technologies, Lead Discovery, pRED at Roche
1-2014 - 10-2019
Head of Small Molecule Discovery Informatics at Roche
7-2013 - 7-2018
Small Molecule Workflows Service Manager at Roche

Education

2002 - 2006
Dr. sc. nat from Eidgenössische Technische Hochschule Zürich
1997 - 2002
Dipl. Natw. from Eidgenössische Technische Hochschule Zürich

More Information

Social Presence :

Prographics :

Exp : 19 Location : Basel, Basel, Switzerland Job Level : Senior Designation : Executive Director, Global Head of Products, Data & Digital at Novartis Biomedical Resarch
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Insights For Selling To Roman

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roman is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Roman

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roman move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Roman take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Roman

Personality Compatibility


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