Lonnie Penner

Examiner
DISC Type : cs

Marketing Manager - NCAA and Local at Rally House

Olathe, Kansas, United States

Overview

Lonnie has no verified overview

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Lonnie has no verified topics they care about

Media Appearances

Lonnie has no verified media appearances

Work History

3-2025
Marketing Manager - NCAA and Local at Rally House
8-2022 - 3-2025
Assistant AD for Fan Experience and Sales at Wake Forest University
7-2018 - 8-2022
Assistant AD for Marketing & Branding at University of Wyoming
7-2017 - 6-2018
Director of Fan Experience and Community Outreach at University of Wyoming
6-2015 - 6-2017
Fan Experience & Promotions Assistant at Liberty University

Education

Master of Science - MS from Liberty University
Bachelor of Science - BS from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Olathe, Kansas, United States Job Level : Middle Designation : Marketing Manager - NCAA and Local at Rally House
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Insights For Selling To Lonnie

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lonnie is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lonnie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lonnie move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lonnie take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lonnie

Personality Compatibility


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