Ron Wangerin

Inspirer
DISC Type : di

Chief Financial Officer at Trust & Will

Encinitas, California, United States

Overview

Ron Wangerin is a C-level executive with over 30 years of experience in finance and operations, scaling companies across technology, software, and consumer products. As CFO at Trust & Will, he focuses on leveraging technology for scalable growth. He holds a Bachelor of Science from the USC Marshall School of Business.

Outside of his executive roles, Ron is passionate about mentoring technology and software start-ups on business strategy and capital structures. He is also a supporter of community organizations, including the Girl Scouts of San Diego, demonstrating a commitment to local youth development.

Unique fact: During his time at USC, Ron was a fullback on the 1985 Trojans football team.

Personality Overview

Achievment Oriented

Generous

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI in Finance
Actively discusses AI governance and advocates for AI-native ERP systems to automate processes, delivering deeper financial insight and enabling focus on strategic work.
CPA to CFO Path
He is a strong advocate for the CPA career path, calling accounting the "language of business" and sharing his journey in professional webinars.
Startup Mentorship
Advises and mentors technology and software start-up CEOs on business strategy, gap analysis, and alternative capital structures.

Media Appearances

Ron has no verified media appearances

Work History

8-2024
Chief Financial Officer at Trust & Will
10-2023 - 8-2024
CFO / COO (contract) at Thrive Causemetics Inc.
7-2022 - 7-2023
CFO & COO at Pacifica Beauty
12-2019 - 7-2022
Chief Financial & Operating Officer at COOLA
5-2018 - 5-2021
Board Member at University of Southern California Alumni Association Board of Governors

Education

1984 - 1988
Bachelor of Science (B.S.) from USC Marshall School of Business
2013 - 2013
Interested in teaching Finance from AACSB Bridge Program

More Information

Social Presence :

Prographics :

Exp : 35 Location : Encinitas, California, United States Job Level : Leadership Designation : Chief Financial Officer at Trust & Will
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Insights For Selling To Ron

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ron is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ron

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ron move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ron take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ron

Personality Compatibility


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