Ronald Franz

Critic
DISC Type : C

Senior Director, Resource and Energy Planning at Dairyland Power Cooperative

La Crosse, Wisconsin, United States

Overview

Ronald Franz is the Senior Director of Resource and Energy Planning at Dairyland Power Cooperative, where he leads long-term resource planning and negotiates wholesale energy and renewable power contracts. He holds a graduate-level education in Environmental Chemistry from the University of Minnesota and is certified in Occupational Safety and Health.

Outside of his primary career in the energy sector, Ronald has a background in academia, having served as an Adjunct Faculty Member at Winona State University. In this role, he provided instruction in Organic Laboratory Chemistry to nursing students, demonstrating a passion for education and science.

Unique fact: In a past role, he collaborated with the EPA by preparing and integrating geospatial data of oil pipelines to aid federal spill response efforts.

Personality Overview

Negotiator

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Energy Resource Planning
His career at Dairyland Power has centered on developing long-term resource plans and managing wholesale capacity and energy agreements for the cooperative.
Renewable Energy Contracts
He is directly responsible for negotiating Dairyland's long-term power supply contracts, with a specific focus on agreements for renewable energy sources.
Environmental Science
His graduate work was in Environmental Chemistry, and he has professional experience preparing geospatial data for environmental spill response efforts.

Media Appearances

Ronald has no verified media appearances

Work History

10-2024
Senior Director, Resource and Energy Planning at Dairyland Power Cooperative
7-2020 - 10-2024
Director, Resource and Energy Planning at Dairyland Power Cooperative
6-2013 - 7-2020
Manager Wholesale Services and Resource Planning at Dairyland Power Cooperative
10-1998
Research Assistant at Upper Mississippi River Basin Association
1-1998 - 5-1998
Adjunct Faculty Member at Winona State University

Education

1995 - 1997
Environmental Chemistry Graduate Program from University of Minnesota
1991 - 1995
Bachelor's degree from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 12 Location : La Crosse, Wisconsin, United States Job Level : Senior Designation : Senior Director, Resource and Energy Planning at Dairyland Power Cooperative
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Insights For Selling To Ronald

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ronald is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ronald

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ronald move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ronald take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ronald

Personality Compatibility


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