Ronaldo Oliveira

Judge
DISC Type : Dc

Business Strategy & Growth Advisor at delend

São Paulo, São Paulo, Brazil

Overview

Ronaldo Oliveira is a growth advisor with over 20 years of experience at the intersection of business strategy and technology transformation. He specializes in helping large organizations scale by redesigning go-to-market models and improving capital efficiency through automation and AI, having driven significant double-digit growth in leadership roles across Latin America.

He once led an enterprise expansion that increased regional market penetration by 25% and drove a sustained 30% revenue growth.

Personality Overview

Features Driven

Objective Thinker

Quality Focused

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Capital Efficiency
A core focus mentioned throughout his profile, helping executive teams increase productivity and reduce risk to unlock predictable growth.
Go-to-Market Models
He has extensive experience architecting and redesigning GTM models, including a hybrid strategy at PTC that accelerated scale across LATAM.
Enterprise Automation & AI
He implements automation and AI to increase productivity and improve capital efficiency for large organizations.

Media Appearances

Ronaldo has no verified media appearances

Work History

1-2026
Business Strategy & Growth Advisor at delend
10-2017
Regional Growth & Transformation Leader LATAM at PTC
1-2015 - 10-2017
Director of Enterprise Growth & Digital Engagement at ZENVIA
10-2013 - 1-2015
Regional Strategy & Market Development Director at Servix Informática Ltda.
10-2008 - 10-2013
Regional Strategy & Enterprise Expansion Director at Pitney Bowes Software

Education

2-2000 - 12-2001
MBA from FGV - Fundação Getulio Vargas
2-1992 - 7-1996
Bachelors degree from Universidade Estadual Paulista Júlio de Mesquita Filho

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Business Strategy & Growth Advisor at delend
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Insights For Selling To Ronaldo

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ronaldo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ronaldo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ronaldo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ronaldo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ronaldo

Personality Compatibility


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