Ronda Boutcher

Inspirer
DISC Type : id

VP of Retail Technology at Clayton

United States

Overview

Ronda is a retail technology veteran with over 20 years of experience leading strategy and innovation for major brands like Clayton, Tractor Supply, and Foot Locker. A graduate of Indiana University of Pennsylvania, she has been recognized as a Top Woman in Retail Technology and specializes in developing future-focused, in-store technology solutions.

Outside of her extensive career, Ronda places a high value on her family and heritage. She is deeply proud of her daughters philanthropic efforts and often shares personal stories, including the inspiring immigration journey of her grandmother from Italy to the United States.

A team led by Ronda at Tractor Supply developed a generative AI associate selling tool, taking it from concept to a proof-of-concept in under three months.

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Retail Innovation
Led the "Store of the Future" vision at Tractor Supply and actively posts about leveraging AI and machine learning to enhance the retail experience.
Store Systems Modernization
Has deep experience leading the unification of store technology platforms, including POS, omni-channel, and mobility, for companies with thousands of retail locations.
Family Heritage
Shared a personal story about her grandmother's immigration from Italy, demonstrating a strong connection to and pride in her family's history.

Media Appearances

Ronda has no verified media appearances

Work History

9-2025
VP of Retail Technology at Clayton
12-2020 - 9-2025
Director - IT Retail Product and Technology at Tractor Supply Company
4-2019 - 12-2020
Director - Store Systems at Pet Retail Brands
3-2014 - 4-2019
Sr. Director - Store Systems at Foot Locker
6-2011 - 3-2014
Director, IS&T Planning and Project Management at Foot Locker

Education

B.S. from Indiana University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Senior Designation : VP of Retail Technology at Clayton
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Insights For Selling To Ronda

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ronda is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ronda

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ronda move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ronda take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ronda

Personality Compatibility


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