Rory Crawford

Energizer
DISC Type : I

Co-Founder & CEO at BevSpot

San Rafael, California, United States

Overview

Rory Crawford is the Co-founder and CEO of BevSpot, a software platform for the food and beverage industry. Leveraging his background in technology investment banking and growth equity, along with an MBA from Harvard Business School, he leads his company in helping operators manage inventory and purchasing to increase profits.

Outside of his entrepreneurial ventures, Rory dedicates his focus to his family. He maintains a disciplined daily routine that prioritizes time with his wife and twin daughters, as well as exercise. His social media activity also shows a strong commitment to supporting his professional network by assisting former colleagues.

He was inspired to start BevSpot after seeing the operational challenges of the restaurant industry firsthand while working on a different wine-related app.

Personality Overview

Imaginative

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

F&B Technology
As the Co-founder of BevSpot, his entire professional focus is on creating software solutions to improve profitability and efficiency for restaurants and bars.
Startup Growth
His career history in growth equity and venture-backed entrepreneurship demonstrates a deep focus on scaling new businesses from the ground up.
Work-Life Balance
In interviews, he emphasizes the importance of prioritizing family, exercise, and sleep, and proactively manages his schedule to make time for them.

Media Appearances

Rory has no verified media appearances

Work History

3-2014
Co-Founder & CEO at BevSpot
8-2011 - 6-2013
Investment Associate at General Atlantic
6-2009 - 6-2011
Investment Banking Analyst at J.P. Morgan
Summer Analyst at JP Morgan Asset Management

Education

2013 - 2014
Master of Business Administration (MBA) from Harvard Business School
2005 - 2009
BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Rafael, California, United States Job Level : Leadership Designation : Co-Founder & CEO at BevSpot
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Insights For Selling To Rory

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rory is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rory

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rory move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rory take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rory

Personality Compatibility


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