Louise Callin

Observer
DISC Type : ic

Founder and CEO at ReelLife Conversations Ltd

Greater Brighton and Hove Area, United Kingdom

Overview

Louise Callin is the Founder and CEO of ReelLife Conversations, a healthcare technology company. Drawing on a nearly 30-year career in financial services technology, including senior roles at American Express, she now leads a startup focused on dementia care. She holds a Bachelor of Science from the University of Brighton.

Louises venture is deeply rooted in personal experience, inspired by her journey as a caregiver for her mother who had dementia. This motivated her to leave the corporate world and develop a tool to help families foster more meaningful connections and move beyond purely transactional care interactions.

After almost three decades in corporate technology, she launched her own company with a personal mission to enhance conversations for people living with dementia.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Dementia Care Tech
She founded an app that uses digital reminiscence therapy to help families and caregivers spark meaningful conversations with people living with dementia.
Family Caregiving
Her personal experience as a caregiver for her mother was the primary catalyst for leaving her corporate career and starting ReelLife Conversations.
Corporate to Entrepreneurship
She transitioned from a nearly 30-year career in corporate financial services technology to founding a purpose-driven startup.

Media Appearances

Louise has no verified media appearances

Work History

8-2024
Founder and CEO at ReelLife Conversations Ltd
11-2023 - 7-2024
Global Head of Product Engineering at Aptia Group
3-2021 - 10-2023
Vice President - Technology Delivery Enablement at American Express
10-2018 - 3-2021
Director Of Engineering at American Express
2-2014 - 10-2018
Technical Delivery Director - TLS International at American Express

Education

1994 - 1996
BSc from University of Brighton
1981 - 1992
Education details unavailable from Perse School for Girls, Cambridge

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Leadership Designation : Founder and CEO at ReelLife Conversations Ltd
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Louise

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They like to analyze well and then make their decisions.
  • Can Louise take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Louise

Personality Compatibility


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