Rosa Checchia in

Rosa Checchia

Examiner · DISC type cs
Chief Marketing Officer at Dairy Farmers of Ontario
📍 Mississauga, Ontario, Canada

Rosa Checchia is a seasoned marketing executive with over 20 years of experience leading brand strategy for major consumer-packaged goods in the dairy industry. As Chief Marketing Officer at Dairy Farmers of Ontario, she leverages her expertise from Lactalis Canada to drive sustainable growth and innovation.

Outside of her primary role, Rosa is a passionate advocate for her team, frequently celebrating their accomplishments and fostering a collaborative environment. She actively supports and empowers her female colleagues, marking occasions like International Womens Day as significant moments.

She was selected to serve on the 2025 Effie Canada Grand Jury to judge the most effective marketing campaigns.

Read the full overview →
Experience
26 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Mississauga, Ontario, Canada
Personality Overview

How Rosa shows up

Status Quo Seeker
Overcautious
Late Adopter

They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Rosa cares about

Brand Storytelling
Showcases a passion for connecting products to consumers' lives, evident in her pride for campaigns that link milk with life's simple moments.
Marketing Effectiveness
Her appointment to the Effie Canada Grand Jury underscores her focus on and expertise in evaluating high-impact, results-driven marketing.
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Career

Work history

12-2020
Chief Marketing Officer
Dairy Farmers of Ontario
7-2012
Vice President, Marketing
Lactalis Canada (formerly Parmalat Canada)
4-2016 - 12-2020
Vice President Marketing
Lactalis Canada (formerly Parmalat Canada)
7-2012
Director,Marketing
Lactalis Canada (formerly Parmalat Canada)
1-2010 - 9-2010
Group Brand Manager
Parmalat Canada
In the press

Media appearances

Rosa Checchia named chief marketing officer for Dairy Farmers of Ontario. Featured in Grocery Business
See now
For Dairy Farmers of Ontario, the Future Lies in Care‑Centred Creativity. Featured in LBB Online
+3 more appearances Login to view media
Education
BAsc (hons) Bachelor of Arts and Science with honours
University of Toronto
Completed Smart Digital Leaders Programme in France
ESCP Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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