Rosa Checchia in

Rosa Checchia

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Chief Marketing Officer at Dairy Farmers of Ontario
📍 Mississauga, Ontario, Canada

Rosa Checchia is a seasoned marketing executive with over 20 years of experience leading brand strategy for major consumer-packaged goods in the dairy industry. As Chief Marketing Officer at Dairy Farmers of Ontario, she leverages her expertise from Lactalis Canada to drive sustainable growth and innovation.

Outside of her primary role, Rosa is a passionate advocate for her team, frequently celebrating their accomplishments and fostering a collaborative environment. She actively supports and empowers her female colleagues, marking occasions like International Womens Day as significant moments.

She was selected to serve on the 2025 Effie Canada Grand Jury to judge the most effective marketing campaigns.

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Experience
26 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Mississauga, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rosa cares about

Brand Storytelling
Showcases a passion for connecting products to consumers' lives, evident in her pride for campaigns that link milk with life's simple moments.
Marketing Effectiveness
Her appointment to the Effie Canada Grand Jury underscores her focus on and expertise in evaluating high-impact, results-driven marketing.
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Career

Work history

12-2020
Chief Marketing Officer
Dairy Farmers of Ontario
7-2012
Vice President, Marketing
Lactalis Canada (formerly Parmalat Canada)
4-2016 - 12-2020
Vice President Marketing
Lactalis Canada (formerly Parmalat Canada)
7-2012
Director,Marketing
Lactalis Canada (formerly Parmalat Canada)
1-2010 - 9-2010
Group Brand Manager
Parmalat Canada
In the press

Media appearances

Rosa Checchia named chief marketing officer for Dairy Farmers of Ontario. Featured in Grocery Business
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For Dairy Farmers of Ontario, the Future Lies in Care‑Centred Creativity. Featured in LBB Online
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Education
BAsc (hons) Bachelor of Arts and Science with honours
University of Toronto
Completed Smart Digital Leaders Programme in France
ESCP Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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