Rosalinda Cuervo Caballero

Evaluator
DISC Type : CDS

Gerente Comercial Digital Commerce at Corporativo FRAGUA S.A.B. de C.V.

Mexico

Overview

Rosalinda Cuervo Caballero is the Digital Commerce Commercial Manager at Corporativo FRAGUA, the parent company of Farmacia Guadalajara. Described as committed and persevering, she has progressed through various roles within the same company, from logistics and trade marketing to her current digital leadership position. She holds diplomas from Tecnológico de Monterrey.

She demonstrates a keen interest in the evolution of digital retail, actively following the Mexican Association of Online Sales (AMVO) and major e-commerce events like Hot Sale. Her professional development includes courses in health and wellness retail and visual merchandising, highlighting a focus on the customer-facing aspects of the industry.

Rosalinda has built her entire career within Corporativo FRAGUA, showcasing remarkable loyalty and internal growth over many years.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Commerce
Her entire career trajectory has led to her current role managing digital commerce. She holds a specific diploma in Ecommerce and follows industry associations.
Health & Wellness Retail
Her role is within a major pharmacy chain, and she has taken specialized seminars on the topic of health and wellness retail.
Online Sales Events
She actively follows and posts about major industry events like Hot Sale and organizations such as the Mexican Association of Online Sales (AMVO).

Media Appearances

Rosalinda has no verified media appearances

Work History

5-2023
Gerente Comercial Digital Commerce at Corporativo FRAGUA S.A.B. de C.V.
12-2018 - 5-2023
Coordinador Comercial Digital Commerce at Corporativo FRAGUA S.A.B. de C.V.
11-2013 - 11-2018
Coordinador de Trade Marketing at Corporativo FRAGUA S.A.B. de C.V.
9-2010 - 10-2013
Coordinador logístico Servicios Médicos at Corporativo FRAGUA S.A.B. de C.V.
4-2007 - 10-2010
Auxiliar Administrativo Gastos Médicos Mayores at Corporativo FRAGUA S.A.B. de C.V.

Education

11-2022 - 3-2023
Diplomado from Tecnológico de Monterrey
2018 - 2019
Diplomado from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico Job Level : N/A Designation : Gerente Comercial Digital Commerce at Corporativo FRAGUA S.A.B. de C.V.
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Insights For Selling To Rosalinda

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosalinda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rosalinda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rosalinda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rosalinda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rosalinda

Personality Compatibility


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