Rosanna Garcia, PhD

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DISC Type : dc

Founder and Faculty Director of i3-Lab at Worcester Polytechnic Institute

Worcester, Massachusetts, United States

Overview

Dr. Rosanna Garcia is the Paul R. Beswick Endowed Chair of Innovation & Entrepreneurship at Worcester Polytechnic Institute. An accomplished academic, inventor, and entrepreneur, she co-founded the legal tech company Vijilent and now leads the i3-Lab, mentoring student and community startups with a focus on fostering a diverse and inclusive innovation ecosystem.

Dr. Garcia is a passionate advocate for diversity, equity, and inclusion in STEM and entrepreneurship. She directs her efforts towards supporting women and racialized minority founders through her work and as an angel investor. Her recent research explores success factors for minority entrepreneurs and challenges systemic barriers in academia and business.

She co-founded her data science company, Vijilent, after sustaining $18, 000 in damages to her home from an Airbnb rental, turning a personal setback into an innovative venture.

Personality Overview

Upfront

ROI Conscious

Hard To Convince

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Inclusive Entrepreneurship
Her work focuses on supporting a diverse population of founders, particularly women and racialized minorities, through mentorship, research, and angel investing.
Legal Technology
She is the CEO and co-founder of Vijilent, a data science company that provides online people search and social media discovery for the legal industry.
STEM Innovation
As a leader at a polytechnic institute and an investor, she focuses on empowering STEM talent to translate their innovations into ventures that create societal impact.

Media Appearances

Rosanna Garcia, PhD, Is Named Beswick Professor of Innovation and Entrepreneurship. Featured in Worcester Polytechnic Institute News

See Now

Work History

4-2024
Founder and Faculty Director of i3-Lab at Worcester Polytechnic Institute
1-2023
Angel Investor at Wire Angel Investors
7-2021
Paul R. Beswick Endowed Chair of Entrepreneurship at Worcester Polytechnic Institute
9-2019 - 6-2021
Treasurer at B Academics
1-2018 - 6-2021
Walter Koch Endowed Chair of Entrepreneurship at University of Denver - Daniels College of Business

Education

1998 - 2002
Doctor of Philosophy (Ph.D.) from Michigan State University - Eli Broad College of Business
1986 - 1988
Master of Business Administration (M.B.A.) from University of Rochester - Simon Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Worcester, Massachusetts, United States Job Level : Leadership Designation : Founder and Faculty Director of i3-Lab at Worcester Polytechnic Institute
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Insights For Selling To Rosanna

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosanna is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rosanna

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rosanna move?

  • Their decision making speed is somewhere in the middle.
  • Can Rosanna take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rosanna

Personality Compatibility


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