Rosie Iskander

Evaluator
DISC Type : sdc

Director, Marketing & Communications at Securian Canada

Canada

Overview

Rosie Iskander is a strategic marketing and communications leader at Securian Canada, specializing in B2B financial services. She has a proven track record of driving business growth through insight-driven brand strategies, stakeholder engagement, and leading high-performing teams. She holds an Honours Bachelor of Arts from York University.

Outside of her professional role, Rosie is passionate about fostering inclusion and creating opportunities through community engagement. She actively supports initiatives that leverage the power of sport to bring people together, championing programs that support diverse talent and youth representation.

She successfully led the complete rebrand of Canadian Premier Life to Securian Canada in just five months.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Diversity in Sports
Her posts and professional partnerships with the CFL and MLSE highlight a commitment to creating inclusive futures and supporting diverse talent in sports.
Strategic Brand Partnerships
Manages and promotes multi-year strategic partnerships with major organizations like MLSE and the Canadian Football League to drive brand visibility and engagement.
Collaborative Leadership
Her profile emphasizes building and leading high-performing teams, fostering inclusive environments, and certifications in servant leadership and growth mindset.

Media Appearances

Rosie has no verified media appearances

Work History

1-2023
Director, Marketing & Communications at Securian Canada
8-2020 - 1-2023
Marketing & Communications Consultant at Securian Canada
2-2016 - 8-2020
Marketing Specialist at Zeifmans LLP
11-2014 - 2-2016
Marketing Coordinator, Institutional Marketing at Sun Life Investment Management Inc. at Sun Life Financial
10-2011 - 10-2014
Marketing & Sales Coordinator at Morneau Shepell

Education

Honours Bachelor of Arts from York University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Mid-senior Designation : Director, Marketing & Communications at Securian Canada
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Insights For Selling To Rosie

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rosie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rosie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rosie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rosie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rosie

Personality Compatibility


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