Roslyn Whately

Inquirer
DISC Type : dc

Marketing and Digital Branding Consultant at XDI (Cross Dependency Initiative)

Adelaide, South Australia, Australia

Overview

Roslyn Whately is an integrated marketing strategist with over 25 years of experience and the founder of Creative Excellence Marketing Consulting in Adelaide. A Certified Practising Marketer, she specializes in developing brand growth strategies to help businesses overcome pain points and achieve next-level development.

Outside of her professional work, Roslyn shows a keen appreciation for the local arts scene. She has publicly supported and worked with cultural institutions in the Adelaide Hills, including the Australian String Quartet, highlighting an interest in fostering local music and culture.

Roslyn has applied her marketing expertise across a notably diverse range of sectors, from retail and tech to non-profits and the arts.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer-Centric Branding
Her recent professional focus emphasizes the link between customer experience and successful branding as a key strategic driver for business growth.
Brand Growth Strategy
A core theme of her consultancy is partnering with business leaders to articulate and implement effective strategies that drive brand and business development.
Resilient Leadership
She has shared insights on the key attributes that define effective leadership, especially during times of uncertainty and crisis.

Media Appearances

Roslyn has no verified media appearances

Work History

1-2021 - 12-2021
Marketing and Digital Branding Consultant at XDI (Cross Dependency Initiative)
7-2016
Marketing Manager at Temple Christian College
2-2016
Director - Business & Marketing Strategist at Creative Excellence-Marketing Consulting
12-2014 - 12-2015
Marketing Communications Consultant at Dynamic Creative Pty Ltd
4-2009 - 11-2014
Marketing & Business Development Manager at Transforma Pty Ltd

Education

1984 - 1986
Bachelor of Business from SA Institute of Technology - Elton Mayo School of Management
Education details unavailable from Henley High School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Adelaide, South Australia, Australia Job Level : Middle Designation : Marketing and Digital Branding Consultant at XDI (Cross Dependency Initiative)
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Insights For Selling To Roslyn

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roslyn is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Roslyn

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Roslyn move?

  • Their decision making speed is somewhere in the middle.
  • Can Roslyn take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Roslyn

Personality Compatibility


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