Ross Buchanan

Organizer
DISC Type : Sd

Head of Sales & Marketing at Nickel Brook Brewing Co.

Canada

Overview

Ross Buchanan is a results-oriented sales and marketing executive, currently leading the team at Nickel Brook Brewing Co. With extensive experience in the beverage industry, including senior roles at Muskoka Brewery, he is a skilled team builder and commercial leader. Colleagues describe him as trustworthy, detailed-oriented, and confident.

Rosss passion for the craft beer industry is evident not only in his career but also in his PRUDHOMME LEVEL 1 certification, signifying a deep knowledge of beer. He is also committed to community engagement, actively organizing and promoting charity events and championing the support of local businesses.

He organizes an annual Oktoberfest for Nickel Brook Brewing Co. to raise funds for the Children’s Aid Foundation of Halton.

Personality Overview

Pleasant

Somewhat Formal

Thoughtfully Quick

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Craft Beer Industry
His career is dedicated to the craft beer sector, and he holds a PRUD'HOMME LEVEL 1 certification, showing a deep personal and professional interest in beer.
Building Winning Teams
His professional summary highlights his expertise in hiring, developing, and motivating skilled professionals to build high-performance teams.
Community Fundraising
He actively promotes and organizes events like the annual Oktoberfest in support of the Children’s Aid Foundation of Halton.

Media Appearances

Ross has no verified media appearances

Work History

11-2023
Head of Sales & Marketing at Nickel Brook Brewing Co.
1-2023 - 9-2023
Vice President Sales at Muskoka Brewery, Vancouver Island Brewing & Rally Beer Co at Muskoka Brewery
1-2020 - 1-2023
Vice President Sales at Muskoka Brewery
7-2017 - 1-2020
Vice President Sales and Marketing at Muskoka Brewery
1-2014 - 7-2017
Managing Director at IA360° (SDImktg)

Education

BA from Brock University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Mid-senior Designation : Head of Sales & Marketing at Nickel Brook Brewing Co.
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ross

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ross take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ross

Personality Compatibility


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