Ross Cleal

Doer
DISC Type : ds

Go to market lead - UK + GY at bp pulse

Harpenden, England, United Kingdom

Overview

Ross is a senior brand and marketing leader who has driven growth for some of the UK’s biggest brands, including bp pulse, Sky, Ladbrokes, and Channel 5. Described by colleagues as innovative with a natural understanding of brand communication, he is a graduate of Rhodes University and excels at building valuable relationships to launch major campaigns.

Outside of work, Ross is a passionate dog lover, inspired by his 11-year-old rescue chihuahua, Biscuit, to launch his own brand of dog-inspired apparel. He is also a rugby enthusiast, having previously managed marketing and PR for "The Good, The Bad & The Rugby, " the worlds biggest rugby show.

He founded “The Doggy Chest, ” a brand of dog-inspired sweatshirts and accessories, based on his love for his own rescue dog.

Personality Overview

Fast-paced

Strategic Planner

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brand Marketing
He has a long track record of leading brand strategy and campaigns for high-profile UK companies like Ladbrokes, Moonpig, and Channel 5.
Go-to-Market Strategy
As a go-to-market lead at bp pulse, he delivered co-branded campaigns with major partners including Uber, Amazon Flex, and DPD to drive customer acquisition.
Animal Welfare
His personal passion for his rescue dog inspired him to start his own entrepreneurial venture, a dog-focused apparel and accessory brand called "The Doggy Chest".

Media Appearances

Ross has no verified media appearances

Work History

4-2024 - 9-2025
Go to market lead - UK + GY at bp pulse
11-2022 - 3-2024
Senior Marketing & Performance Manager at NBCUniversal
5-2022 - 8-2022
Head Of Brand Marketing at Moonpig
2-2021 - 5-2022
Senior Marketing Manager at Entain
8-2020 - 9-2020
Marketing, PR and Content Advisor at The Good, The Bad & The Rugby

Education

2006 - 2007
Honours: Brand Communications from Vega
2003 - 2005
Education details unavailable from Rhodes University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Harpenden, England, United Kingdom Job Level : N/A Designation : Go to market lead - UK + GY at bp pulse
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ross

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ross take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ross

Personality Compatibility


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