Ross Urwin

Enthusiast
DISC Type : i

Head of Operations at Lidl GB

Maids Moreton, England, United Kingdom

Overview

Ross Urwin is a senior operations leader with over 20 years of experience managing complex, multi-site organizations with turnovers up to £500m. He specializes in building high-performing teams, embedding strong governance, and translating strategy into delivery. He holds a Bachelor of Science from the University of Surrey.

He successfully reduced inventory and operational losses by over 70% in a previous role, cutting losses from £6. 2m to £2. 0m.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Operational Governance
Emphasizes embedding strong governance and performance management frameworks and is actively exploring roles in regulated environments like the NHS.
Leadership Development
Focuses on building high-performing leadership teams and developing future senior leaders through structured talent pipelines.
Profitability Improvement
Proven experience delivering double-digit revenue growth and significant waste and loss reduction across large-scale operations.

Media Appearances

Ross has no verified media appearances

Work History

12-2008
Head of Operations at Lidl GB
1-2006 - 12-2008
Commercial Finance & Insurance Director at Y3S Bridging and Commercial
1-2003 - 1-2006
Commercial Insurance Broker (B2B) at Culver Insurance

Education

9-1999 - 6-2003
Bachelor of Science - BS from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : Maids Moreton, England, United Kingdom Job Level : Mid-senior Designation : Head of Operations at Lidl GB
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ross

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ross take some risk or not?

  • They can take some low-probability risks if needed.

You And Ross

Personality Compatibility


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