Rossana Teran-Levet

Evaluator
DISC Type : Cds

Group Marketing Manager at Independent

Mexico City Metropolitan Area

Overview

Rossana Teran-Levet is a marketing director with over 15 years of experience driving growth for major beauty and health brands like LOréal, Avon, and Mustela. A graduate of Tecnológico de Monterrey, she specializes in brand strategy and digital growth. Colleagues describe her as passionate, results-focused, and having strong business vision.

She shows a strong commitment to continuous learning, recently completing certifications in Generative AI and Agile Marketing. Rossana follows trends in leadership and the perfumery industry, sharing inspirational content with her professional network. Her interests also include major tech and media companies like Oracle and WarnerMedia.

She recently completed a course on Generative AI to apply modern techniques to her marketing strategies.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Beauty Brand Growth
Her 15+ year career is dedicated to growing beauty and health brands like Mustela, Jafra, and Avon through strategic marketing and successful product launches.
Digital Marketing
Her current focus is on digital growth and e-commerce. She has a history of executing strong digital campaigns to support major brand launches.
Generative AI Applications
Recently completed a course on Generative AI, signaling a proactive interest in applying new technologies to marketing and business challenges.

Media Appearances

Rossana has no verified media appearances

Work History

2-2024
Group Marketing Manager at Independent
6-2023 - 2-2024
Marketing Manager at Grupo Santillana México
4-2021 - 2-2023
Group Marketing Manager at Avon
11-2016 - 1-2020
Skincare & Toiletries Marketing Manager at Jafra Cosmetics International
1-2011 - 5-2016
Dermo-Cosmetic Business Unit Marketing Manger (Mustela) at Laboratories Expanscience

Education

1998 - 2003
Bachelor in Marketing from Tecnológico de Monterrey
2013 - 2013
Diploma in Pharmaceutical Marketing from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Group Marketing Manager at Independent
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Insights For Selling To Rossana

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rossana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rossana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rossana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rossana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rossana

Personality Compatibility


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