Rouben Sagatelov

Questioner
DISC Type : c

Founder and Chief Executive Officer at My Open Guild

Cleveland, Ohio, United States

Overview

Rouben is the Founder and CEO of MyOpenGuild, a B2B networking platform. He leverages an extensive background as an executive AI and data science leader at major financial institutions like USAA and PNC, where he specialized in building AI-driven solutions and managing risk models. He holds a Master of Science in Statistics.

Outside of his entrepreneurial ventures, Rouben is passionate about mentoring and fostering lasting professional relationships, considering the career growth of his former team members a major accomplishment. He has also been involved in community advocacy with the Armenian National Committee of America, reflecting a commitment to his heritage.

Unique fact: Rouben co-authored a publication on statistical analysis strategies for energy utilities in the U. S.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Meaningful B2B Connections
As the founder of MyOpenGuild, his entire professional focus is on creating a platform for purposeful, verified business relationships rather than cold outreach.
AI Governance
His senior roles at USAA and PNC involved aligning AI/ML models with strict regulatory guidance from the FRB, OCC, and BASEL.
Generative AI Strategy
He has hands-on experience driving LLM deployments in large enterprises and posts about emerging standards like ISO 42001 for AI.

Media Appearances

Rouben has no verified media appearances

Work History

4-2022
Founder and Chief Executive Officer at My Open Guild
4-2022
Sr. Data Science Manager - AI/ML/DL/GenAI/LLM/VLM at USAA
10-2019 - 7-2022
Data Science Manager Sr. at PNC
9-2016 - 7-2022
Sr. Manager, EDM Risk Model Support and Development at PNC
2012 - 2016
Client Insights Manager at KeyBank

Education

2005 - 2007
Master of Science from Statistics Case Western Reserve University
2009 - 2011
EMBA from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Cleveland, Ohio, United States Job Level : Leadership Designation : Founder and Chief Executive Officer at My Open Guild
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Insights For Selling To Rouben

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rouben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rouben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rouben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rouben take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rouben

Personality Compatibility


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