Roxana Nitu in

Roxana Nitu

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Director Global Commercial Excellence and Marketing at Filtrona
📍 Singapore, Singapore

Roxana Nitu is the Director of Global Commercial Excellence and Marketing at Filtron, specializing in commercial transformation for PE-backed businesses. An INSEAD EMBA graduate with over 15 years of global experience, she has a proven record of doubling win rates and significantly growing sales pipelines. Colleagues describe her as innovative, diligent, and ambitious.

Beyond her professional work, Roxana is passionate about diversity and inclusion, having founded and led a D&I program for 8,000 employees at a previous company. She is also interested in environmental advocacy and the broader societal impact of technology and AI, drawing inspiration from explorers and artists alike.

Unique fact: Roxana was named a Top Finalist for "CMO of the Year" at the 2026 APAC B2B Marketings Hall of Fame Awards.

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Experience
17 Years
Current Role
Director Global Commercial Excellence and Marketing
Job Level
Mid-senior
Location
Singapore, Singapore
Personality Overview

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Priorities

Topics Roxana cares about

Commercial Transformation
Architects end-to-end commercial transformations in PE-backed industrial businesses, focusing on GTM strategy, sales effectiveness, and operating models to drive growth.
B2B Marketing
A recent finalist for "CMO of the Year," she actively participates in B2B marketing leadership forums and focuses on metrics that show true business impact.
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Career

Work history

2023
Director Global Commercial Excellence and Marketing
Filtrona
2020 - 2023
Director Growth Strategy & Marketing - Asia
Amcor
2020 - 2023
D&I Initiative Founder & Asia Pacific Lead (volunteer, part-time)
Amcor
2018 - 2020
Global Key Account Manager - Global Strategic Accounts
Amcor
2017 - 2020
Marketing Lead - Asia
Amcor
In the press

Media appearances

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Education
2019 - 2021
Global Executive MBA
INSEAD
MSc
CEMS - The Global Alliance in Management Education
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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