Roxanne Abercrombie in

Roxanne Abercrombie

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Group Marketing Manager - UK & Ireland at Infrastructure Products Group Europe | Cubis Systems | NAL | FILOform
📍 Greater Stoke-on-Trent Area, United Kingdom

Roxanne is a Group Marketing Manager with over a decade of experience specializing in content marketing for complex industries. Educated at Keele University, colleagues describe her as creative, data-driven, and talented. She focuses on full-mix marketing strategies to drive significant brand growth.

Outside of work, Roxanne is a self-described "book nerd" with a keen interest in literature, particularly American literature. She is also a passionate and "shameless Scrabble aficionado, " enjoying word-based strategy games and intellectual challenges in her personal time.

She was part of an in-house marketing team that won "Best Marketing Campaign of 2015" for an industry-first interactive video campaign.

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Experience
12 Years
Current Role
Group Marketing Manager - UK & Ireland
Job Level
Middle
Location
Greater Stoke-on-Trent Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Roxanne cares about

Complex Industry Marketing
Her entire professional headline and experience are focused on creating clever content marketing specifically for complex B2B industries.
Creative Campaigns
She was part of a team that won an award for a highly creative and innovative campaign that integrated an HTML5 video with LinkedIn.
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Career

Work history

12-2024
Group Marketing Manager - UK & Ireland
Infrastructure Products Group Europe | Cubis Systems | NAL | FILOform
1-2023 - 12-2024
(Founding Team) Marketing Manager
GivEnergy
7-2015 - 1-2023
Online Content Manager
Parker Software
10-2014 - 7-2015
PR, Social and Content Executive
Uniting Ambition
10-2013 - 10-2014
Copywriter and Content Coordinator
Staffordshire Chambers of Commerce
In the press

Media appearances

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Education
2012 - 2013
Master's degree
Keele University
2009 - 2012
Bachelor's degree
Keele University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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