Roxanne Abercrombie

Energizer
DISC Type : I

Group Marketing Manager - UK & Ireland at Infrastructure Products Group Europe | Cubis Systems | NAL | FILOform

Greater Stoke-on-Trent Area, United Kingdom

Overview

Roxanne is a Group Marketing Manager with over a decade of experience specializing in content marketing for complex industries. Educated at Keele University, colleagues describe her as creative, data-driven, and talented. She focuses on full-mix marketing strategies to drive significant brand growth.

Outside of work, Roxanne is a self-described "book nerd" with a keen interest in literature, particularly American literature. She is also a passionate and "shameless Scrabble aficionado, " enjoying word-based strategy games and intellectual challenges in her personal time.

She was part of an in-house marketing team that won "Best Marketing Campaign of 2015" for an industry-first interactive video campaign.

Personality Overview

Informal

Full Of Energy

Enthusiastic

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Complex Industry Marketing
Her entire professional headline and experience are focused on creating clever content marketing specifically for complex B2B industries.
Creative Campaigns
She was part of a team that won an award for a highly creative and innovative campaign that integrated an HTML5 video with LinkedIn.
Brand Growth
Her profile explicitly states she has over a decade of experience in the "brand-growing game" and has driven significant growth in past roles.

Media Appearances

Roxanne has no verified media appearances

Work History

12-2024
Group Marketing Manager - UK & Ireland at Infrastructure Products Group Europe | Cubis Systems | NAL | FILOform
1-2023 - 12-2024
(Founding Team) Marketing Manager at GivEnergy
7-2015 - 1-2023
Online Content Manager at Parker Software
10-2014 - 7-2015
PR, Social and Content Executive at Uniting Ambition
10-2013 - 10-2014
Copywriter and Content Coordinator at Staffordshire Chambers of Commerce

Education

2012 - 2013
Master's degree from Keele University
2009 - 2012
Bachelor's degree from Keele University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Stoke-on-Trent Area, United Kingdom Job Level : Middle Designation : Group Marketing Manager - UK & Ireland at Infrastructure Products Group Europe | Cubis Systems | NAL | FILOform
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Insights For Selling To Roxanne

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roxanne is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Roxanne

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Roxanne move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Roxanne take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Roxanne

Personality Compatibility


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