Joseph Brankin

Questioner
DISC Type : c

Engineering and Performance Director at CRH

Lurgan, Northern Ireland, United Kingdom

Overview

Joseph is the Engineering and Performance Director at Cubis Systems, a CRH company. He directs group engineering, business systems, and ERP implementations. A graduate of Ulster University, he is also a certified Six Sigma Black Belt, having previously delivered over $650k in savings for Caterpillar.

He is passionate about developing the next generation of engineers, demonstrated by his work with Queens University, Belfast. He delivered a professional development session on Health and Safety to students in the universitys Engineering Leadership Program to help prepare them for their careers.

Unique fact: Joseph holds a NEBOSH Certificate in Health & Safety and was the recipient of the CRH Safety Leadership Award in 2017.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

ERP & Business Systems
He is the business process owner for Epicor ERP implementation and recently spoke as a panelist at an ERP HeadtoHead event.
Health and Safety
He holds a NEBOSH certificate, won a CRH Safety Leadership Award, and has delivered professional development sessions on the topic to engineering students.
Process Improvement
He is a certified Six Sigma Black Belt with a track record of leading projects in manufacturing, dispatch, and planning that resulted in significant cost savings.

Media Appearances

Joseph has no verified media appearances

Work History

10-2024
Engineering and Performance Director at CRH
9-2022 - 10-2024
Engineering Director at Cubis Systems
8-2016 - 9-2022
Performance Director at Cubis Systems
9-2013 - 8-2016
Operations Manager at Cubis Systems
2-2002 - 7-2004
Six Sigma Black belt at Caterpillar Inc.

Education

2001 - 2003
Master of Science (MSc) from Ulster University
1995 - 1998
Bachelor's degree from Ulster University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Lurgan, Northern Ireland, United Kingdom Job Level : Mid-senior Designation : Engineering and Performance Director at CRH
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Insights For Selling To Joseph

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joseph is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joseph

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joseph move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joseph take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Joseph

Personality Compatibility


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