Roy Armale in

Roy Armale

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Chief Product and Growth Officer , WPP Open at WPP
📍 London, England, United Kingdom

Roy Armale is the Chief Product and Growth Officer at WPP Open, leveraging his background in behavioral psychology and economics to lead technology transformation. Educated at the University of Oxford, people he has worked with describe him as a creative, innovative, and strategic thinker. He has extensive experience in brand management and strategy with previous roles at VMLY&R COMMERCE, Ogilvy, Johnson & Johnson, and Unilever.

Outside of his corporate roles, Roy is the founder of Solouq, a firm focused on innovative market solutions. During his university years, he founded the LAU Economics Club and was a Diplomacy Award Winner at Harvard Model United Nations, indicating an early passion for economics and international relations.

He developed the "Empathy Gradient, " a framework for applying AI to augment human capabilities rather than simply automating tasks.

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Current Role
Chief Product and Growth Officer , WPP Open
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roy cares about

Behavior-First AI
He champions applying AI in a "behavior first manner" and uses his postgraduate degree in AI for Business from Oxford in his current role at WPP.
The Empathy Gradient
A framework he developed to determine when to use AI for automation versus when to use it for human augmentation, which he speaks about at industry events.
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Career

Work history

8-2022
Chief Product and Growth Officer , WPP Open
WPP
12-2016
Founder
Solouq
2017
Advisor
BetterTradeOff Pte Ltd
2-2020 - 11-2022
Global Chief Innovation Officer
VMLY&R COMMERCE
1-2018 - 2-2020
Chief Experience Officer - EMEA
Geometry Global
In the press

Media appearances

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Education
10-2021 - 10-2022
Postgraduate Degree
Saïd Business School, University of Oxford
2010 - 2012
MA Organizational Behavior and Consumer Psychology
The Chicago School
2001 - 2005
B.S.
Lebanese American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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