Ruairi McGuckin

Doer
DISC Type : ds

Director, Business Development, Ecommerce at AppLovin

San Carlos, California, United States

Overview

Ruairi McGuckin is Director, Ecommerce at AppLovin, bringing extensive experience in growth marketing, adtech, and media agencies. He specializes in scaling customer acquisition and retention strategies, particularly for startups and app developers.

Outside of work, Ruairi actively follows health and fitness trends, engaging with brands like WHOOP and Whole30. He also shares job opportunities and industry insights within his professional network.

Ruairi launched the LA market for Fetch, growing annual billings to $95 million and overseeing 20+ media specialists.

Personality Overview

Deliberate Doer

Results Focused

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Ecommerce Growth
Recently joined AppLovin to lead growth for their new ecommerce solution for D2C brands, indicating a strong focus on this area.
Mobile Marketing
Has extensive experience in mobile tech stacks, attribution solutions, and directing US mobile marketing for companies like Fox Mobile Group.
Marketing Measurement
Shared a webinar on "Demystifying Marketing Measurement Approaches in a Privacy-First World, " highlighting an interest in attribution challenges.

Media Appearances

Ruairi has no verified media appearances

Work History

4-2024
Director, Business Development, Ecommerce at AppLovin
4-2018
Founder at Peoplesound
7-2021 - 12-2022
Growth Marketing at Apollo Neuro
3-2020 - 6-2021
Director, Growth at Premise Data
4-2016 - 4-2018
Managing Partner at Fetch

Education

Bachelor of Arts (B.A.) from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Carlos, California, United States Job Level : Mid-senior Designation : Director, Business Development, Ecommerce at AppLovin
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Insights For Selling To Ruairi

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruairi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ruairi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ruairi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ruairi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ruairi

Personality Compatibility


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