Rubem Dias

Critic
DISC Type : C

Manager of Customer Success at isaac

Fortaleza, Ceará, Brazil

Overview

Rubem is a Customer Success Manager at isaac, specializing in creating and managing the entire customer journey. He focuses on building strategies that enhance client retention and loyalty, backed by a certification in Customer Data Analytics. Colleagues describe him as competent, communicative, and highly persuasive.

Based on his interests, Rubem appears to follow developments within major media conglomerates and global professional services firms. He has a keen eye for how consumer needs, personalization, and brand experience intersect in the market.

He played a key role in implementing the first Customer Success department at his former company, Mercadapp.

Personality Overview

Precise

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Customer Journey
His experience centers on managing and creating the customer journey, from onboarding to ongoing engagement.
Client Retention
He is an expert in developing actions specifically designed to generate customer retention and loyalty.
CS Team Building
He has direct experience structuring and implementing Customer Success teams from the ground up.

Media Appearances

Rubem has no verified media appearances

Work History

1-2024
Manager of Customer Success at isaac
8-2021 - 1-2024
Manager, Customer Success at Boavista Tecnologia
1-2021 - 7-2021
Consultor de carreira at Kroton
6-2020 - 12-2020
Líder de Expansão - Customer Success at Mercadapp
10-2019 - 1-2020
Especialista em mídia at Two Go Branding Marketing E Publicidade

Education

2019 - 2021
Curso Superior de Tecnologia (CST) from Faculdade Pitagoras
10-2022 - 3-2023
Pós-graduação Lato Sensu - Especialização from Universidade Anhanguera São Paulo

More Information

Social Presence :

Prographics :

Exp : 5 Location : Fortaleza, Ceará, Brazil Job Level : Middle Designation : Manager of Customer Success at isaac
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Insights For Selling To Rubem

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rubem is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rubem

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rubem move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rubem take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rubem

Personality Compatibility


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