Ruggerina Morelli

Observer
DISC Type : ci

Chief Financial Officer at Axxam

Milan, Lombardy, Italy

Overview

As the Chief Financial Officer at Axxam, Ruggerina possesses extensive experience across diverse sectors including luxury, manufacturing, and energy. A graduate of Università Politecnica delle Marche, she focuses on driving financial improvements through strong project and change management skills, believing firmly in the digital transformation of finance.

She has built her financial expertise across an unusually broad range of industries, including retail, luxury goods, energy & gas, and real estate.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Transformation
States a core belief that digital transformation is the future of finance and makes it a central focus of her work.
Change Management
Identifies change management as a key personal focus, crucial for implementing new financial systems and processes effectively.
Co-Living Industry
Gained deep expertise in the co-living real estate sector during her time as Finance Director for DoveVivo and Joivy, a European market leader.

Media Appearances

Ruggerina has no verified media appearances

Work History

2-2026
Chief Financial Officer at Axxam
6-2024
Finance Director - HQ, Italy & Iberia at Joivy
7-2023
Italy & Iberia Finance Director at DoveVivo
12-2019
Admin & accounting manager at DoveVivo
2-2012 - 12-2019
Responsabile contabilità e bilancio at Repower Italia

Education

2000 - 2005
Laurea in Economia e Management from Università Politecnica delle Marche

More Information

Social Presence :

Prographics :

Exp : 22 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Chief Financial Officer at Axxam
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Insights For Selling To Ruggerina

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruggerina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ruggerina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ruggerina move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ruggerina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ruggerina

Personality Compatibility


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