Amalie Clausen

Commander
DISC Type : D

Brand Lead at Dansk Boldspil-Union (DBU)

Copenhagen, Capital Region of Denmark, Denmark

Overview

Amalie Clausen er Brand Lead hos Dansk Boldspil-Union (DBU), hvor hun er strategen bag branduniverset for Herre- og Kvindelandsholdet. Med en kandidatgrad i Corporate Communication fra Roskilde Universitet og tidligere erfaring fra Advice A/S, er hendes ekspertise at forene brandstrategi med storytelling. Kolleger beskriver hende som kreativ, hårdtarbejdende og dedikeret.

Som en selverklæret "brand fanatiker og content entusiast" er Amalie dybt passioneret omkring fodboldens evne til at skabe national stolthed og fællesskab. Hendes faglige og personlige interesser smelter sammen i hendes arbejde med at styrke Danmarks fodboldbrands.

Amalie har en unik vision for sit arbejde: at koble national stolthed med strategisk, drømmende storytelling for at skabe en stærk forbindelse til de danske landshold.

Personality Overview

Impact-Driven

Risk-Taker

Candid & Clear

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

National Brand Strategy
Som Brand Lead er hendes kerneopgave at udvikle og lede brandstrategien for Danmarks nationale fodboldhold med det formål at skabe national samling.
Strategic Storytelling
Fremhæver sin evne til at kombinere strategisk planlægning med "drømmende storytelling" for at skabe følelsesmæssigt engagerende brandfortællinger for landsholdene.
Women's Football
Er aktivt involveret i at promovere Kvindelandsholdet, blandt andet gennem high-profile samarbejder som en kollektion med modebrandet ROTATE og hummel.

Media Appearances

Amalie has no verified media appearances

Work History

2-2025
Brand Lead at Dansk Boldspil-Union (DBU)
1-2023 - 6-2025
Brand & Marketing Planner at Dansk Boldspil-Union (DBU)
2-2022 - 1-2023
Marketing Project Manager at Dansk Boldspil-Union (DBU)
11-2020 - 2-2022
Advisor at Advice A/S
11-2018 - 11-2020
Consultant at Advice A/S

Education

2016 - 2018
Cand. Comm. Corporate Communication from Roskilde University
2013 - 2016
Bachelor's degree from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Brand Lead at Dansk Boldspil-Union (DBU)
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Insights For Selling To Amalie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amalie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amalie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Amalie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Amalie take some risk or not?

  • The risks don’t matter much to them.

You And Amalie

Personality Compatibility


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