Amalie Clausen in

Amalie Clausen

Commander · DISC type D
Brand Lead at Dansk Boldspil-Union (DBU)
📍 Copenhagen, Capital Region of Denmark, Denmark

Amalie Clausen er Brand Lead hos Dansk Boldspil-Union (DBU), hvor hun er strategen bag branduniverset for Herre- og Kvindelandsholdet. Med en kandidatgrad i Corporate Communication fra Roskilde Universitet og tidligere erfaring fra Advice A/S, er hendes ekspertise at forene brandstrategi med storytelling. Kolleger beskriver hende som kreativ, hårdtarbejdende og dedikeret.

Som en selverklæret "brand fanatiker og content entusiast" er Amalie dybt passioneret omkring fodboldens evne til at skabe national stolthed og fællesskab. Hendes faglige og personlige interesser smelter sammen i hendes arbejde med at styrke Danmarks fodboldbrands.

Amalie har en unik vision for sit arbejde: at koble national stolthed med strategisk, drømmende storytelling for at skabe en stærk forbindelse til de danske landshold.

Read the full overview →
Experience
17 Years
Current Role
Brand Lead
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Amalie shows up

Impact-Driven
Risk-Taker
Candid & Clear

More than the product, they care about the effectiveness of the product. They are very proud of what they do. They respond well to strong and respectful communication.

Priorities

Topics Amalie cares about

National Brand Strategy
Som Brand Lead er hendes kerneopgave at udvikle og lede brandstrategien for Danmarks nationale fodboldhold med det formål at skabe national samling.
Strategic Storytelling
Fremhæver sin evne til at kombinere strategisk planlægning med "drømmende storytelling" for at skabe følelsesmæssigt engagerende brandfortællinger for landsholdene.
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Career

Work history

2-2025
Brand Lead
Dansk Boldspil-Union (DBU)
1-2023 - 6-2025
Brand & Marketing Planner
Dansk Boldspil-Union (DBU)
2-2022 - 1-2023
Marketing Project Manager
Dansk Boldspil-Union (DBU)
11-2020 - 2-2022
Advisor
Advice A/S
11-2018 - 11-2020
Consultant
Advice A/S
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2018
Cand. Comm. Corporate Communication
Roskilde University
2013 - 2016
Bachelor's degree
Roskilde University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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