Rui Fonseca in

Rui Fonseca

Inquirer · DISC type cd
Head of Engineering at FARFETCH
📍 Porto, Porto, Portugal

Rui Fonseca is the Head of Engineering at FARFETCH, leading teams to deliver scalable technology solutions for the global e-commerce platform. With PMP and CSM certifications, he specializes in delivery management and fostering continuous improvement. Colleagues consistently describe him as organized, dedicated, and results-focused.

He recently transitioned into the Head of Engineering role after a successful tenure as a Senior Engineering Manager at the company.

He believes that in the coming years, AI wont just be a tool—it will be the dividing line between those who grow and those who fall behind.

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Experience
23 Years
Current Role
Head of Engineering
Job Level
Mid-senior
Location
Porto, Porto, Portugal
Personality Overview

How Rui shows up

ROI Conscious
Hard To Convince
Demanding

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Rui cares about

Scaling Engineering Teams
His role focuses on leading cross-functional engineering teams, fostering a culture of collaboration, and shaping high-performing teams to support business growth.
AI Adoption
He recently posted about the critical importance of building AI skills now, stating it will be the dividing line between companies that succeed and those that fail.
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Career

Work history

4-2025
Head of Engineering
FARFETCH
5-2021 - 4-2025
Senior Engineering Manager
FARFETCH
1-2019 - 5-2021
Area Manager - RAD
Sonae MC
3-2015 - 12-2018
Senior IT Project Manager
Sonae MC
5-2014 - 3-2015
Delivery Manager
SONAE
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2014
Management Program
Porto Business School
2010 - 2011
Project Management
PMO Projects
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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