Rui Fonseca

Inquirer
DISC Type : cd

Head of Engineering at FARFETCH

Porto, Porto, Portugal

Overview

Rui Fonseca is the Head of Engineering at FARFETCH, leading teams to deliver scalable technology solutions for the global e-commerce platform. With PMP and CSM certifications, he specializes in delivery management and fostering continuous improvement. Colleagues consistently describe him as organized, dedicated, and results-focused.

He recently transitioned into the Head of Engineering role after a successful tenure as a Senior Engineering Manager at the company.

He believes that in the coming years, AI wont just be a tool—it will be the dividing line between those who grow and those who fall behind.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Scaling Engineering Teams
His role focuses on leading cross-functional engineering teams, fostering a culture of collaboration, and shaping high-performing teams to support business growth.
AI Adoption
He recently posted about the critical importance of building AI skills now, stating it will be the dividing line between companies that succeed and those that fail.
Agile Delivery
He is a certified Project Management Professional (PMP) and ScrumMaster (CSM), with extensive experience in delivery management and aligning technical and business teams.

Media Appearances

Rui has no verified media appearances

Work History

4-2025
Head of Engineering at FARFETCH
5-2021 - 4-2025
Senior Engineering Manager at FARFETCH
1-2019 - 5-2021
Area Manager - RAD at Sonae MC
3-2015 - 12-2018
Senior IT Project Manager at Sonae MC
5-2014 - 3-2015
Delivery Manager at SONAE

Education

2014 - 2014
Management Program from Porto Business School
2010 - 2011
Project Management from PMO Projects

More Information

Social Presence :

Prographics :

Exp : 23 Location : Porto, Porto, Portugal Job Level : Mid-senior Designation : Head of Engineering at FARFETCH
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Insights For Selling To Rui

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rui is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rui

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rui move?

  • Their decision making speed is somewhere in the middle.
  • Can Rui take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rui

Personality Compatibility


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