Rui Sebastian Kuhnert

Critic
DISC Type : C

Head of Finance at Nelly Solutions

Berlin Metropolitan Area, Germany

Overview

Rui is the Head of Finance at Nelly, a health-tech startup. He leverages his background in private equity at Morgan Stanley to lead fundraising, M&A, and financial operations. He played a key role in securing a €50m Series B to fuel Nellys growth. He holds a Masters from Stockholm School of Economics.

During his studies, Rui was actively involved in connecting students with industry leaders by organizing speaker series and workshops for the Venture Capital and Private Equity Club. This demonstrates a passion for networking and building professional communities, which he continues in his current leadership role.

He has unexpected technical skills, holding certifications in CSS and Responsive Design.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Startup Fundraising
He successfully led a €50m Series B funding round for Nelly and actively manages investor relations, showcasing his expertise in securing capital for high-growth startups.
Fintech in Healthcare
As a key leader at Nelly, he is directly involved in digitizing payments and financial workflows for medical practices, placing him at the intersection of finance and health-tech.
Venture Capital
He organized a Venture Capital speaker series while at university and transitioned from a traditional private equity background to a VC-backed startup operator role.

Media Appearances

Rui has no verified media appearances

Work History

6-2024
Head of Finance at Nelly Solutions
10-2023 - 5-2024
Finance at Nelly Solutions
7-2022 - 9-2023
Finance and Strategy Lead at Afilio
7-2018 - 6-2020
Private Equity Analyst at Morgan Stanley
10-2017 - 12-2017
Restructuring Advisory at PwC Deutschland

Education

2021 - 2021
MBA Exchange from The Wharton School
2020 - 2022
Master of Science from Stockholm School of Economics

More Information

Social Presence :

Prographics :

Exp : 5 Location : Berlin Metropolitan Area, Germany Job Level : Mid-senior Designation : Head of Finance at Nelly Solutions
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Insights For Selling To Rui Sebastian

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rui Sebastian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rui Sebastian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rui Sebastian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rui Sebastian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rui Sebastian

Personality Compatibility


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