Rune Kjelsmark

Inquirer
DISC Type : cd

Content Manager at Sinful Group

Greater Aarhus Area, Denmark

Overview

Rune Kjelsmark is the Content Manager for Sinful Group, where he leads a creative team managing content strategy across 11 European webshops. A graduate of Danmarks Medie- og Journalisthøjskole, his expertise spans content, PR, and SEO. Colleagues describe him as structured, helpful, and solution-oriented.

Outside of his professional work in content and PR, Rune has a background in entrepreneurship and an interest in community sports organizations. He is passionate about telling compelling stories and building strong relationships with journalists and colleagues alike.

He was the first runner-up at the European Championships in Entrepreneurship in 2014.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Strategic Content
Leads a team focused on creating relevant, inspiring, and converting content for 11 European e-commerce sites, including blogs, guides, and product descriptions.
AI in Content
Actively seeking interns to explore using AI to enhance and create content, indicating a forward-looking approach to his field.
PR & Storytelling
He is passionate about Public Relations, focusing on using data and storytelling to build strong relationships with international journalists.

Media Appearances

Rune has no verified media appearances

Work History

10-2023
Content Manager at Sinful Group
5-2023 - 9-2023
Kommunikationsmedarbejder (barselsvikariat) at Krifa
6-2022 - 4-2023
Content Specialist at Sinful Group
10-2019 - 6-2022
Press Officer at Sinful Group
10-2018 - 9-2019
SEO Responsible - BilkaToGo at Bilka, Salling Group

Education

2015 - 2019
Professionsbachelor i kommunikation from Danmarks Medie- og Journalisthøjskole
2013 - 2015
Markedsføringsøkonom from Erhvervsakademiet, Århus

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Aarhus Area, Denmark Job Level : Middle Designation : Content Manager at Sinful Group
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Insights For Selling To Rune

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rune is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rune

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rune move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rune take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rune

Personality Compatibility


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