Rupert Nichols in

Rupert Nichols

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Customer and Commercial Director at Magnet
📍 London, England, United Kingdom

Rupert is the Customer and Commercial Director at Magnet, leveraging over 15 years of leadership in omnichannel retail to drive transformation and growth. A graduate of Newcastle University, he is described by colleagues as commercially astute, hardworking, and driven, with a history of improving sales and profit margins at major retailers like Toolstation and Dixons Carphone.

Outside of his executive roles, Rupert is committed to community and charitable causes. He actively participates in fundraising, including completing a 26-mile marathon hike for cancer support. He also champions initiatives that help young people develop practical trade skills through community renovation projects.

He once participated in a 26-mile "Mighty Hike" through the Wye Valley to raise money for Macmillan Cancer Support.

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Current Role
Customer and Commercial Director
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rupert cares about

Retail Transformation
He specializes in customer and commercial transformation, with a proven record of driving growth, market share, and margin improvement for major retail brands like Toolstation.
Community Support
Actively supports partnerships that renovate community spaces, believing in creating positive change and helping young people learn valuable trade skills.
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Career

Work history

1-2026
Customer and Commercial Director
Magnet
10-2022 - 10-2025
Customer and Commercial Director
Toolstation
7-2022 - 10-2022
Consultant
Daley Hub
1-2020 - 5-2022
Trading Director
Studio Retail Limited
1-2017 - 9-2019
Group Buying Director
Dixons Carphone
In the press

Media appearances

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Education
1994 - 1997
Bachelor of Science (BSc)
Newcastle University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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