Russ Laine

Commander
DISC Type : D

Business Development Associate at Solidaire

United States

Overview

Russ Laine is a Business Development Associate at Solidaire, where he focuses on uniting commercial HVAC, plumbing, and energy businesses. Leveraging his M&A background, he helps owners navigate strategic exits to maximize their companys value. He holds a Bachelors degree from Florida State University and is a Maxwell Leadership Certified Coach.

Colleagues describe Russ as having exceptional energy and an infectious enthusiasm, with a passion for helping others. He appears to follow American football and enjoys celebrating holidays like Thanksgiving.

He is passionate about helping business owners avoid selling due to unfortunate circumstances like divorce, death, or disability by planning a proper exit.

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

HVAC M&A Market
He actively follows the M&A market for HVAC businesses, noting that strong investor interest and industry fundamentals make it a prime opportunity for owners to sell.
AI in Deal Sourcing
He is interested in how AI is transforming deal sourcing in M&A and private equity, giving business development teams a competitive edge in finding off-market opportunities.
Business Exit Planning
He focuses on helping business owners avoid common pitfalls and maximize value by guiding them through the process of selling their business the right way.

Media Appearances

Russ has no verified media appearances

Work History

10-2025
Business Development Associate at Solidaire
9-2023
M&A Account Manager at Benchmark International
1-2023 - 9-2023
M&A Deal Originator at Benchmark International
3-2022 - 1-2023
Sales Development Representative at Localvest
12-2020 - 2-2022
Relationship Banker at JPMorgan Chase & Co.

Education

2014 - 2018
Bachelor's degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Middle Designation : Business Development Associate at Solidaire
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Russ

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Russ take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Russ

Personality Compatibility


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