Russ Larsen

Questioner
DISC Type : c

NW Region Market Head at Wintrust Financial Corporation

Glenview, Illinois, United States

Overview

Russ has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Russ has no verified topics they care about

Media Appearances

Russ has no verified media appearances

Work History

5-2024
NW Region Market Head at Wintrust Financial Corporation
8-2012
Group Executive Vice President at Wintrust Financial Corporation
2-2020
Chief Executive Officer at Village Bank & Trust N.A./Wintrust
3-2008 - 8-2012
SVP/Group Manager at RBS Citizens
SVP/Regional Manager at LaSalle Bank

Education

1991 - 1993
MBA from DePaul Driehaus College of Business
1986 - 1990
BS from Northern Illinois University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Glenview, Illinois, United States Job Level : Leadership Designation : NW Region Market Head at Wintrust Financial Corporation
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Russ

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Russ take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Russ

Personality Compatibility


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