Russ Rowan in

Russ Rowan

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Chief Brand Officer at Velocity Outdoor
📍 Boulder, Colorado, United States

Russ Rowan is the Chief Brand Officer at Velocity Outdoor, where he specializes in brand development, revenue growth, and go-to-market strategies. With a background in film from Ryerson University, he has a history of building desire for major brands like K&N Engineering.

Outside of his professional life, Russ is a proud father who frequently shares his sons athletic achievements. He is an avid fan of the Boston Bruins and has an interest in outdoor brands like Spyder Active Sports, aligning with his current industry.

He has a unique background in film, which he leverages to develop creative and epic advertising campaigns for brands like INDYCAR and Ravin Crossbows.

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Experience
23 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Boulder, Colorado, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Russ cares about

Brand Relaunching
He led the successful relaunch of CenterPoint Archery, establishing a new brand ethos, voice, and visual identity to set it apart from competitors.
Creative Ad Campaigns
He has a passion for developing creative concepts for ad campaigns, such as the "Too Fast Battle" for INDYCAR and showcasing accuracy for Ravin Crossbows.
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Career

Work history

7-2020
Chief Brand Officer
Velocity Outdoor
1-2020
Head of Brand
Der Umfang
8-2019 - 1-2020
Vice President Of Global Brand & Experiences All Companies
K&N Engineering
8-2018 - 1-2020
GM
Airaid, AEM, Spectre Aftermarket Automotive
3-2018 - 11-2019
Partner
Soldier Venture LLC
In the press

Media appearances

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Education
1986 - 1988
Film
Ryerson University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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