Russ Rowan

Energizer
DISC Type : I

Chief Brand Officer at Velocity Outdoor

Boulder, Colorado, United States

Overview

Russ Rowan is the Chief Brand Officer at Velocity Outdoor, where he specializes in brand development, revenue growth, and go-to-market strategies. With a background in film from Ryerson University, he has a history of building desire for major brands like K&N Engineering.

Outside of his professional life, Russ is a proud father who frequently shares his sons athletic achievements. He is an avid fan of the Boston Bruins and has an interest in outdoor brands like Spyder Active Sports, aligning with his current industry.

He has a unique background in film, which he leverages to develop creative and epic advertising campaigns for brands like INDYCAR and Ravin Crossbows.

Personality Overview

Relationship Oriented

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Brand Relaunching
He led the successful relaunch of CenterPoint Archery, establishing a new brand ethos, voice, and visual identity to set it apart from competitors.
Creative Ad Campaigns
He has a passion for developing creative concepts for ad campaigns, such as the "Too Fast Battle" for INDYCAR and showcasing accuracy for Ravin Crossbows.
Go-to-Market Strategy
His expertise lies in building consumer desire and creating comprehensive strategies to bring new products and brands to the market successfully.

Media Appearances

Russ has no verified media appearances

Work History

7-2020
Chief Brand Officer at Velocity Outdoor
1-2020
Head of Brand at Der Umfang
8-2019 - 1-2020
Vice President Of Global Brand & Experiences All Companies at K&N Engineering
8-2018 - 1-2020
GM at Airaid, AEM, Spectre Aftermarket Automotive
3-2018 - 11-2019
Partner at Soldier Venture LLC

Education

1986 - 1988
Film from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Boulder, Colorado, United States Job Level : Leadership Designation : Chief Brand Officer at Velocity Outdoor
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Insights For Selling To Russ

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russ is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Russ

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Russ move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Russ take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Russ

Personality Compatibility


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