Russell Alexander

Questioner
DISC Type : c

Lawyer at Russell Alexander Collaborative Family Lawyers

Toronto, Ontario, Canada

Overview

Russell Alexander is the founder and Senior Partner at Russell Alexander Collaborative Family Lawyers, with over 25 years of experience in family law. A graduate of Osgoode Hall Law School, he is a frequent speaker on law, technology, and marketing, and has authored several books on divorce and AI in the legal profession.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Law
He has authored a book on AI's role in the legal profession and frequently hosts virtual events and podcasts discussing the impact of artificial intelligence on family law.
Legal Technology
He is a recognized speaker at conferences like the ABA Techshow, advocating for the use of technology, such as Zoom, to improve efficiency and access to justice.
Collaborative Divorce
His firm is built around the collaborative practice model, an approach he champions to help families resolve disputes respectfully and cooperatively, avoiding adversarial court proceedings.

Media Appearances

Divorce Help | Russell Alexander Collaborative Family Lawyers. Featured in YouTube

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Work History

6-1998
Lawyer at Russell Alexander Collaborative Family Lawyers
3-1998
Owner at Russell Alexander Collaborative Family Lawyers
Law Student at Lomer, Frost
Law Student at Michael W. Caroline

Education

1993 - 1996
LL. B. from York University - Osgoode Hall Law School
1989 - 1993
BA (Hons) from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 27 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Lawyer at Russell Alexander Collaborative Family Lawyers
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Russell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Russell take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Russell

Personality Compatibility


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