Russell Bohannon, MBA, MS

Evaluator
DISC Type : DCS

Director, Local & National Performance Marketing at Neighborly®

Dallas, Texas, United States

Overview

Russell has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

10-2024
Director, Local & National Performance Marketing at Neighborly®
7-2022 - 10-2024
Director of Marketing at Anders Group, LLC
3-2021 - 7-2022
Director of Marketing at McCraw Law Group
3-2017 - 6-2020
Senior Manager, eCommerce Consulting Group at Hilton
3-2012 - 3-2017
Regional eCommerce Marketing Manager - Dallas, TX at Hilton

Education

MBA from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director, Local & National Performance Marketing at Neighborly®
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Russell

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Russell take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Russell

Personality Compatibility


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