Russell Brown

Examiner
DISC Type : cs

CEO at FCI Ltd

London, England, United Kingdom

Overview

As CEO of FCI Ltd, he specializes in growing international food sales through certification, leveraging deep expertise in global import/export, logistics, and food safety standards like BRC and FSMA. He is a certified ACMA, combining financial acumen with extensive industry knowledge across numerous food categories, with a special focus on Southeast Asia.

Beyond the food industry, he has a strong interest in creative businesses, including art, fashion, music, and theatre. This passion is demonstrated through his role as a consultant for Geofilms UK, a video production company for events and exhibitions, blending his business expertise with the creative arts.

He uniquely combines his qualification as a Chartered Management Accountant with professional involvement in creative fields like video production.

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Food Innovation
Actively shares content on new product development, including novel beverages, alternative dairy products, and unique flavor combinations, indicating a keen interest in market-leading innovations.
Alternative Proteins
Follows the plant-based and cell-cultured market, sharing news about cow-free whey protein milks and fermentation-derived proteins for pet food.
Food Certification
His professional headline is "Growing sales through food certification, " highlighting this as a core business strategy for enabling international trade and market access.

Media Appearances

Russell has no verified media appearances

Work History

7-1999
CEO at FCI Ltd
11-2018
Consultant at Geofilms UK
11-2018
Exhibitor Insights Panel at Anonymous Company

Education

Russell has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at FCI Ltd
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Russell

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Russell take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Russell

Personality Compatibility


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