Russell Fisher

Examiner
DISC Type : cs

Chief Executive Officer at BOSS Business Systems, Inc.

Stockton, California, United States

Overview

Russell Fisher is the CEO of BOSS Business Systems, Inc. , a family-owned office technology provider in Californias Central Valley. He specializes in CIO-level consulting and managed IT services to drive digital transformation for local businesses. Colleagues describe him as creative and intelligent, with a talent for delivering innovative, outside-the-box solutions.

Beyond his role in the tech industry, Russell is a passionate and creative filmmaker. He founded Media Creations, LLC, a film and video company, where he puts his directorial skills to use creating commercials, corporate videos, and documentary films.

He is the director of the award-winning short documentary film, “Over Troubled Waters. ”

Personality Overview

Process Oriented

Tough To Convince

Unexpressive

Being observant comes to them naturally.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Office Technology
As CEO of BOSS, he provides end-to-end office technology solutions, including print, IT, cloud services, and business communications to help organizations run more efficiently.
Documentary Filmmaking
He is the founder of Media Creations and the director of "Over Troubled Waters, " a documentary that has won awards at multiple film festivals.
Cyber Security
His company actively engages clients on security topics, including hosting informational events on cyber security for non-technical individuals.

Media Appearances

Russell has no verified media appearances

Work History

8-2011
Chief Executive Officer at BOSS Business Systems, Inc.
1-2005 - 8-2011
VP Sales & Marketing at BOSS Business Systems, Inc.
10-2020
Chief Executive Officer at Carrier Hub

Education

1995 - 1996
Education details unavailable from University of Silicon Valley
1994 - 1995
Education details unavailable from San Joaquin Delta College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Stockton, California, United States Job Level : Leadership Designation : Chief Executive Officer at BOSS Business Systems, Inc.
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Russell

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Russell take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Russell

Personality Compatibility


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