Russell Hooker

Questioner
DISC Type : c

Chief Executive Officer at Nova 401(k) Associates

Houston, Texas, United States

Overview

Russell has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

7-2025
Chief Executive Officer at Nova 401(k) Associates
3-2006 - 8-2025
Executive Vice President at Nova 401(k) Associates
7-2002 - 3-2006
Marketing Director at Malcolm Thompson & Associates
10-1998 - 7-2003
Operations Manager at The 401(k) Company
4-1989 - 4-1993
EW SIGINT Voice Interceptor (98G) at US Army

Education

1996 - 1998
Latin American Studies from The University of Texas at Austin
1993 - 1996
BA from North Dakota State University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Houston, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at Nova 401(k) Associates
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Russell

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Russell take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Russell

Personality Compatibility


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