Russell Nicholls

Observer
DISC Type : ci

Chief Financial Officer at Shopmonkey

Los Angeles Metropolitan Area, United States

Overview

Russell Nicholls is an experienced Chief Financial Officer specializing in building and scaling finance teams within VC-backed vertical SaaS companies. A strong finance leader with a BCOM in Accounting from the University of Natal in South Africa, he has held CFO and VP of Finance roles at Shopmonkey, HopSkipDrive, Bluebeam, and ServiceTitan. Colleagues describe him as a "consummate Finance Leader. "

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Scaling SaaS Companies
His career is defined by leading finance teams at high-growth, VC-backed SaaS startups like Shopmonkey, HopSkipDrive, and ServiceTitan.
Strategic Finance
He has a demonstrated history of excellence in business planning and strategic finance, which is crucial for navigating rapid company growth.
Building Teams
He frequently posts online about hiring for key director-level positions in Revenue Operations and Engineering to support Shopmonkey's expansion.

Media Appearances

Russell has no verified media appearances

Work History

6-2021
Chief Financial Officer at Shopmonkey
2-2020 - 6-2021
Chief Financial Officer at HopSkipDrive
1-2018 - 1-2020
Chief Financial Officer at Bluebeam, Inc.
4-2015 - 1-2018
VP Finance at ServiceTitan
8-2008 - 4-2015
Executive Director, Financial Planning & Analysis at YP Holdings (formerly AT&T Interactive)

Education

BCOM from University of KwaZulu-Natal

More Information

Social Presence :

Prographics :

Exp : 17 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at Shopmonkey
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Russell

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They like to analyze well and then make their decisions.
  • Can Russell take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Russell

Personality Compatibility


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