Russell Smith

Commander
DISC Type : D

Director of Product Design at Compass Digital

Canada

Overview

Russell Smith is a design leader with over 20 years of experience, specializing in scaling design organizations and building design systems from scratch in enterprise SaaS, cybersecurity, and hospitality. Colleagues describe him as knowledgeable, patient, and personable, with a talent for making complex concepts easy to understand.

He is passionate about mentorship and actively uses his network to promote and support talented designers and strategic thinkers, helping them find new opportunities.

Unique fact: He once helped scale a product design team from just 3 members to over 60, fundamentally shaping the companys design culture.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to move fast and expect the same from others.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Scaling Design Teams
He has a long track record of growing design organizations, taking teams from 2 people to over 60 and restructuring them to meet evolving business needs.
Building Design Systems
He has built foundational design systems from the ground up at multiple companies, defining visual direction and standardizing tools to help teams scale effectively.
Human-Centered Design
His personal headline is "Making hard things human, " showing his focus on research-informed decisions and creating products that truly work for users.

Media Appearances

Russell Smith - Director Of Product Design at Compass Digital. Featured in The Org

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Work History

6-2023
Director of Product Design at Compass Digital
9-2021 - 6-2023
Senior Director of Product Design at Introhive
8-2020 - 8-2021
Head of Design at Field Effect
7-2014 - 8-2020
Principal Product Designer at Cvent
2-2013 - 7-2014
Product and UX Manager at Introhive

Education

2015 - 2015
User Experience from Cooper Professional Education
1999 - 2001
Ecommerce Business Solutions from Advanced Training & Services

More Information

Social Presence :

Prographics :

Exp : 24 Location : Canada Job Level : Mid-senior Designation : Director of Product Design at Compass Digital
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Russell

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Russell take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Russell

Personality Compatibility


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