Russell Witham

Enigma
DISC Type : dci

Head of Product at Vivun

New York, New York, United States

Overview

Russell leads Product and Design for Ava, Vivuns AI Sales Teammate, focusing on the intersection of LLM, data, and UX. A former engineer at Bridgewater Associates, he now builds and mentors product teams. He holds both a B. S. and graduate-level education from North Carolina State University.

Outside of work, Russell is a father, an avid tennis player, and a self-described aviation and transit geek. He also enjoys building and mentoring high-performing product organizations and occasionally engages in coding projects.

He applies leadership principles from his time as a Bridgewater engineer to his current role as Head of Product.

Personality Overview

Friendly Yet Blunt

Challenger

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

AI for Sales
He leads the development of Ava, an AI-powered teammate designed to assist enterprise sellers with research, live guidance, and follow-up.
Product Leadership
He is focused on building an outstanding product organization and has written down his leadership principles, influenced by his time at Bridgewater.
LLMs and User Value
He identifies his professional sweet spot as the intersection where LLM capabilities, data, and user experience converge to create customer value.

Media Appearances

Russell has no verified media appearances

Work History

8-2025
Head of Product at Vivun
11-2024 - 9-2025
Director, Product Management at Vivun
2-2024 - 10-2024
General Manager (Product) and Group PM at Vivun
5-2023 - 2-2024
General Manager (Product) at Vivun
2-2023 - 5-2023
Lead Product Manager at Vivun

Education

2014 - 2016
Graduate Studies from North Carolina State University
2013 - 2014
Bachelor of Science (B.S.) from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Product at Vivun
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Russell

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Russell take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Russell

Personality Compatibility


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