George Khoury

Critic
DISC Type : C

VP of Sales, UK at Pelico

New York, New York, United States, United Kingdom

Overview

George is the VP of Sales for the UK at Pelico, leveraging a background in engineering from McGill University and a Harvard MBA. His career spans strategic consulting with The Boston Consulting Group and sales leadership at AI-driven supply chain platforms like o9 Solutions, with foundational experience in aerospace at Bombardier.

His personal background includes significant international experience, having been selected to represent Jordan at the United World College of the Adriatic. This early exposure to a global environment complements a strong academic record, which includes recognition on the Deans Honor List during his engineering studies.

As a recipient of the Queen Nour Scholarship, he was one of 200 students representing 75 countries at a United World College.

Personality Overview

ROI Driven

Critic

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Aerospace Industry
He previously worked at Bombardier Aerospace and recently spoke at the MIDLANDS AEROSPACE ALLIANCE conference, discussing industry trends and client stories.
Supply Chain AI
His career at both Pelico and o9 Solutions focuses on using AI platforms to transform integrated planning and supply chain operations for major clients.
Operational Efficiency
He highlights client successes in improving On-Time Delivery (OTD) by over 50% and reducing Work-in-Progress (WIP) by 25%, showing a focus on tangible results.

Media Appearances

George has no verified media appearances

Work History

1-2026
VP of Sales, UK at Pelico
6-2021 - 1-2026
Sales Director at o9 Solutions, Inc.
8-2017 - 3-2021
Consultant at The Boston Consulting Group (BCG)
6-2016 - 8-2016
Summer Consultant at The Boston Consulting Group
3-2013 - 5-2015
Analyst [level 3], Strategy and Business Development at Bombardier Aerospace

Education

2015 - 2017
Master of Business Administration (M.B.A.) from Harvard Business School
2004 - 2008
Bachelor of Engineering (B.Eng.) from McGill University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States, United Kingdom Job Level : Senior Designation : VP of Sales, UK at Pelico
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from George

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will George move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can George take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And George

Personality Compatibility


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