Ruth Cairnie DBE

Questioner
DISC Type : c

Senior Independent Director at BT Group

London, England, United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

4-2023
Senior Independent Director at BT Group
11-2020
Supporting Chair at Chapter Zero
7-2020 - 12-2021
Commissioner at Covid Recovery Commission
4-2019
Chair at Babcock International Group
9-2017
Trustee at Windsor Leadership

Education

1974 - 1976
Part III Maths from University of Cambridge
1971 - 1974
BSc from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 35 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Independent Director at BT Group
URL has been copied!

Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ruth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ruth take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ruth

Personality Compatibility


Other BT Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.