Ruth Cooke

Doer
DISC Type : ds

Chief Executive Officer at GreenSquareAccord

Gloucester, England, United Kingdom

Overview

Ruth Cooke is the Chief Executive Officer of GreenSquareAccord, a major housing association. With a career spanning nearly three decades in the sector, she has held CEO and senior finance positions at prominent organizations like Midland Heart and Clarion Housing Group. She is passionate about improving housing and care services, holding a law degree from the University of Oxford.

Personality Overview

Fast-paced

Long-term Focused

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Organisational Transformation
She has spearheaded major transformation programs and led GreenSquareAccord through a significant merger, focusing on improving financial and operational performance.
Strategic Partnerships
Actively explores and launches strategic partnerships to enhance service delivery and build new homes, as evidenced by the merger creating GreenSquareAccord.
Leadership Recruitment
She is actively involved in appointing key leadership roles, such as board members and the Chief Finance and Investment Officer, to guide the organization.

Media Appearances

15 minutes with… Ruth Cooke, chief executive of GreenSquareAccord. Featured in Inside Housing

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Ruth Cooke: Letters to Our CEO - GreenSquareAccord Residents. Featured in GreenSquareAccord Residents

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Work History

4-2021
Chief Executive Officer at GreenSquareAccord
4-2019 - 4-2021
Group CEO at GreenSquare Group
2-2019 - 3-2019
Interim CEO at GreenSquare Group
4-2018 - 9-2018
Group CEO at Clarion Housing Group
4-2012 - 4-2018
CEO at Midland Heart

Education

Honorary Doctorate from Birmingham City University
1993 - 1996
Law from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 29 Location : Gloucester, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at GreenSquareAccord
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ruth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ruth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ruth

Personality Compatibility


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