Ruth Knight

Evaluator
DISC Type : dcs

Director of Sustainability at The Royal Household

Greater London, England, United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

4-2026
Director of Sustainability at The Royal Household
12-2023 - 4-2026
Head of Sustainability at The Royal Household
7-2021 - 12-2023
Head of Climate and Sustainability at English Heritage
6-2020 - 7-2021
Principal Policy and Programmes Officer at Greater London Authority
3-2019 - 6-2020
Senior Policy and Programmes Officer at Greater London Authority

Education

10-2022 - 10-2022
Robert W. Wilson Trust Natural Allies Environmental Leadership Programme from Cambridge Judge Business School
2-2020 - 4-2020
MBA Essentials Certificate from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Sustainability at The Royal Household
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ruth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ruth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ruth

Personality Compatibility


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