Ruth M. Dasary Sierra Ph.D.

Evaluator
DISC Type : DCS

Founder at The Genesis Coaching Company

United States

Overview

Ruth is the Founder of The Genesis Coaching Company, where she leverages her Ph. D. and extensive engineering background to help women entrepreneurs scale. She previously specialized in materials science and welding R&D at firms like Howmet Aerospace. Colleagues describe her as "motivated, " "detail-oriented, " and quick to grasp the big picture.

She is passionate about creating fair and transparent systems, both in business and in technology. Her recent focus includes advocating for ethical algorithm use and raising awareness about issues like digital bullying, as shown by her engagement with the #FairnessInTheFeed movement.

Unique fact: Ruth transitioned from a highly specialized R&D career in welding and materials science, where she co-authored a pending patent, to founding her own business coaching company.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Women's Entrepreneurship
Her current company, The Genesis Coaching Company, is dedicated to helping women entrepreneurs scale their businesses quickly and effectively.
Execution Systems
She engineers execution systems and frameworks for business leaders, drawing on her past as an R&D specialist to create algorithm-driven strategies.
Algorithm Ethics
She shows a strong interest in algorithm transparency and fairness, actively posting about the need for accountability and ethical digital practices.

Media Appearances

Ruth has no verified media appearances

Work History

10-2023
Founder at The Genesis Coaching Company
9-2015
Co-chair at Advanced Laser Application Workshop
8-2020 - 3-2024
Welding Engineer at Howmet Aerospace
5-2018 - 10-2019
Sr. Technical Specialist - Materials Engineer/Joining at Shiloh Industries
1-2017 - 5-2018
Plant Supplier Quality Specialist at FCA Fiat Chrysler Automobiles

Education

2011 - 2014
Doctor of Philosophy (Ph.D.) from The University of Texas at El Paso
2006 - 2009
Master of Philosophy (M.Phil.) from 2009

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Leadership Designation : Founder at The Genesis Coaching Company
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Insights For Selling To Ruth M.

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth M. is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ruth M.

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ruth M. move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ruth M. take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ruth M.

Personality Compatibility


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