Ruth Watts in

Ruth Watts

Questioner · DISC type c
Director at SigDiff
📍 Bearsden, Scotland, United Kingdom

Ruth Watts is an experienced director specializing in data science, advanced analytics, and delivery, with leadership roles at SigDiff, Potentia Insight, and BDRC Continental. She holds a GDE from Birkbeck, University of London, and is a member of the MRS Advanced Insights & Analytics Council.

She is passionate about making complex data accessible and understandable, frequently highlighting the importance of storytelling in analytics to reveal insights. She enjoys collaborating with fellow members of the analytics community to share knowledge and explore new methodologies.

Ruth is a council member for the prestigious Advanced Insights & Analytics Council (AIA) of the Market Research Society.

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Experience
22 Years
Current Role
Director
Job Level
Mid-senior
Location
Bearsden, Scotland, United Kingdom
Personality Overview

How Ruth shows up

Value Seeker
Cautious & Analytical
Price-Sensitive

It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Ruth cares about

Advanced Analytics
Her career is defined by leadership roles in data science and analytics. She is an active member of the MRS Advanced Insights & Analytics Council (AIA).
Storytelling with Data
Emphasizes the importance of narrative and making data insights accessible and impactful for a broader audience.
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Career

Work history

1-2024
Director
SigDiff
5-2023
Director of Delivery
Potentia Insight
3-2008 - 5-2023
Director Data Sciences
BDRC Continental
3-2008 - 5-2023
Director
BDRC Continental
3-2008 - 1-2010
Director of Advanced Analytics
BDRC Continental
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2002
Education details unavailable
University of Birmingham
2007 - 2008
GDE
Birkbeck, University of London
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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