Ruth Watts

Questioner
DISC Type : c

Director at SigDiff

Bearsden, Scotland, United Kingdom

Overview

Ruth Watts is an experienced director specializing in data science, advanced analytics, and delivery, with leadership roles at SigDiff, Potentia Insight, and BDRC Continental. She holds a GDE from Birkbeck, University of London, and is a member of the MRS Advanced Insights & Analytics Council.

She is passionate about making complex data accessible and understandable, frequently highlighting the importance of storytelling in analytics to reveal insights. She enjoys collaborating with fellow members of the analytics community to share knowledge and explore new methodologies.

Ruth is a council member for the prestigious Advanced Insights & Analytics Council (AIA) of the Market Research Society.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Advanced Analytics
Her career is defined by leadership roles in data science and analytics. She is an active member of the MRS Advanced Insights & Analytics Council (AIA).
Storytelling with Data
Emphasizes the importance of narrative and making data insights accessible and impactful for a broader audience.
Analytics Methodologies
Shows a keen interest in building upon and expanding existing analytical methodologies to enhance understanding and find deeper insights.

Media Appearances

Ruth has no verified media appearances

Work History

1-2024
Director at SigDiff
5-2023
Director of Delivery at Potentia Insight
3-2008 - 5-2023
Director Data Sciences at BDRC Continental
3-2008 - 5-2023
Director at BDRC Continental
3-2008 - 1-2010
Director of Advanced Analytics at BDRC Continental

Education

1998 - 2002
Education details unavailable from University of Birmingham
2007 - 2008
GDE from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 22 Location : Bearsden, Scotland, United Kingdom Job Level : Mid-senior Designation : Director at SigDiff
URL has been copied!

Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ruth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ruth take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ruth

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.