Ruth Watts is an experienced director specializing in data science, advanced analytics, and delivery, with leadership roles at SigDiff, Potentia Insight, and BDRC Continental. She holds a GDE from Birkbeck, University of London, and is a member of the MRS Advanced Insights & Analytics Council.
She is passionate about making complex data accessible and understandable, frequently highlighting the importance of storytelling in analytics to reveal insights. She enjoys collaborating with fellow members of the analytics community to share knowledge and explore new methodologies.
Ruth is a council member for the prestigious Advanced Insights & Analytics Council (AIA) of the Market Research Society.
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