Rutu Mody-Kamdar, PhD

Observer
DISC Type : ic

Founder at Jigsaw Brand Consultants

India

Overview

Rutu Mody-Kamdar is the Founder of Jigsaw Brand Consultants, a strategic branding agency she established in 2016. An academic turned consultant with a PhD in Consumer Behavior from NMIMS, she integrates research, strategy, and design to foster business growth through branding. She is also a visiting professor at several international business schools, including SDA Bocconi Asia Center.

Outside of her consulting work, Rutu is a keen observer and writer on Indian culture and societal shifts. Her commentary explores topics ranging from consumer behavior and brand crises to the evolving intellectual spaces for women and the nuances of aspiration in modern India. She frequently contributes articles to various publications and forums.

She believes empathy is a critical quality for anyone in the branding profession and advises aspiring female entrepreneurs to not differentiate themselves as women in the workplace.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Strategic Branding
As the founder of Jigsaw Brand Consultants, her core focus is helping companies grow their business through brands, integrating research, strategy, and communication.
Consumer Behavior
Her PhD is in this field, and her work and writing, such as on the IndiGo meltdown, consistently analyze the underlying behavior driving consumer actions and perceptions.
Indian Market Nuances
She writes articles on topics like aspiration in modern India and how "auspiciousness" acts as an emotional trigger for Indian consumers, showing deep cultural insight.

Media Appearances

Rutu has no verified media appearances

Work History

6-2016
Founder at Jigsaw Brand Consultants
12-2019
Member Of The Board Of Advisors at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
7-2020 - 9-2025
Visiting Professor at SDA Bocconi Asia Center
1-2008 - 9-2025
Visiting Professor at Aix-Marseille Graduate School of Management - IAE
8-2010 - 9-2024
Visiting Professor at NORDAKADEMIE Graduate School

Education

2004 - 2007
PhD from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2000 - 2002
MBA (Advertising & Communications) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 17 Location : India Job Level : Leadership Designation : Founder at Jigsaw Brand Consultants
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Insights For Selling To Rutu

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rutu is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rutu

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rutu move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Rutu take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rutu

Personality Compatibility


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