Rutu Mody-Kamdar, PhD

Rutu Mody-Kamdar is the Founder of Jigsaw Brand Consultants, a strategic branding agency she established in 2016. An academic turned consultant with a PhD in Consumer Behavior from NMIMS, she integrates research, strategy, and design to foster business growth through branding. She is also a visiting professor at several international business schools, including SDA Bocconi Asia Center.

Outside of her consulting work, Rutu is a keen observer and writer on Indian culture and societal shifts. Her commentary explores topics ranging from consumer behavior and brand crises to the evolving intellectual spaces for women and the nuances of aspiration in modern India. She frequently contributes articles to various publications and forums.

She believes empathy is a critical quality for anyone in the branding profession and advises aspiring female entrepreneurs to not differentiate themselves as women in the workplace.